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One of the most in-demand celebrity endorsers , Balan has as many as 14 brand endorsements in her kitty and a few more in the pipeline. Already a sought-after star in the brand circuit, Balan has signed nine new brands in the past 10 months, along with renewal of her old contracts. The actress, who has impressed advertisers with her conviction and dedication, is seen as a relatable face of India. Balan’s rise in brand endorsements came even before she catapulted to stardom. And now, she is undoubtedly a popular face in the world of advertising . As a public figure with a massive fan following, the actress feels responsible about the message being passed on to the audiences. No wonder she signs up for brands that have gained her trust. And going by her popularity, roping her as the face of ‘massy brands’ is not only beneficial, but also brings a certain credibility to the brands. Balan’s value among brands and people is massive, and she is indeed the embodiment of the core values of many brands. Photographer and film producer Atul Kasbekar , says, “Vidya’s appeal stretches across geography and demographics. Brands that choose her are looking for way more than just a celebrity face.
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